it’s ready for an epic start today!

Your success story called—

Online Presence

We offer all-encompassing online presence services to boost your visibility and engagement across the digital universe. Our team partners with you to craft and execute strategies that skyrocket your brand and bring you closer to your audience.

Branding and Rebranding

We get it—your brand is more than just a snazzy logo or a catchy tagline; it’s the lifeblood of your business. Our all-encompassing branding services are here to bottle up that essence and broadcast it to your audience. Whether you’re building from the ground up or giving your current brand a facelift, our team of gurus has your back.

Advertising

We’re experts at whipping up advertising campaigns that pack a punch, connect with your audience, and actually show results. Our team mixes creativity with a dash of data to ensure your message slices through the chatter and finds the right folks at just the right moment

Plotting Your Course to Five Years of Success (and No Detours)

We know the advertising world changes faster than a chameleon in a crayon factory. That’s where we step in—to help you stay ahead of the game. Our mission is to craft a steady, cohesive plan to steer your business growth for the next five years. By teaming up with you to nail down your goals, we whip up a customized strategy to ensure you achieve them and turbocharge your business forward.

Stuff We Do So You Don’t Have To.

Gather

Key Person Interviews
Review Existing Research
Competitive Landscape Study
E-Survey
Marketing Plan
Employee Research
Target Audience
Focus Group

Identify

Name Development
Tagline Development
Logo Development
Market Positioning Map
Strategic Platform Development
Visual Brief
Campaign Mood Board
Corporate ID Guidelines

Internal

Brand Overview
How to Live the Brand Brochure
Internal Branding Posters
Brand Champion Strategy
Internal Newsletter
Internal E-Blast Campaign
Internal Other (giveaways)

External

Sales/Pocket Folder
Sales/Service Sheet
Corporate ID
Ad Development
Radio Production
TV/Video/Film Production
Direct Mail
Website
Social Media Strategies

What Clients Are Saying …

RAKZID compliments our business nicely. He relates well with our staff and understands what we do. Rod has a long history with Lane through several marketing agencies and has become an extension of our staff. As a lean company, this is a vital element he brings to the table. With an eye for detail, proven marketing experience, and a creative mind, Rod is just what Lane needs to carry us forward as a fast-growing company.

Jerry SilagyiChief Engineer – Lane Enterprises, Inc.

When our Congregation needed a website upgrade we were fortunate to find Rod King (RAKZID) who truly does a great job in web design. He took our requirements, wishes, and design ideas and created a beautiful, user-friendly website. He worked with us until we had exactly what we were looking for and he was readily available to answer questions. The quality of the design work is outstanding and we appreciate Rodney’s ongoing quick response to our additions and changes. In short, we are very pleased with his work and highly recommend him.

Sister Michael Ann Orlik, SS.C.M.General Superior – Sisters of Saints Cyril and Methodius

We at the PA Asphalt Pavement Association, utilized Rod at RAKZID to assist us in planning, design develop, and implementing our updated website. He was patient, took our suggestions and requests, and delivered a highly viable and innovative website. Since its inception, we have made many updates and upgrades. When we had an issue, day or night, Rod jumped in and made a software update or resolved the problem. It has been and continues to be a real pleasure and stressor reducer, to work with someone as professional, knowledgeable, and customer-focused as RAKZID. If you pick them to design, update, or maintain your website, you will get one of the best client-centric companies in the business.

Charlie C. GoodhartExecutive Director