pennsylvania coalition against rape (PCAR)
HELP, HOPE & HEALING
CASE STUDY
profile
The Pennsylvania Coalition Against Rape is the oldest anti-rape coalition in the United States, working to eliminate all forms of sexual violence and advocating for the rights and needs of victims.
challenge
PCAR reached out to us for a couple of design pieces for a particular special product for their Vision of Hope Fund; a billboard and direct mail piece. They received a sterling silver pendant by artist Caesar Azzam with the words HELP, HOPE & HEALING. Portions of the sale donated to PCAR.
outcome
We wrote and designed multiple versions for PCAR where they finally landed on the darker versions. Produced and delivered with plenty of time for them to work their needs on their side.
gratuitous
