PENNSYLVANIA COALITION AGAINST RAPE (PCAR)
Vision of Hope Gala & Auction
CASE STUDY
profile
The Pennsylvania Coalition Against Rape is the oldest anti-rape coalition in the United States, working to eliminate all forms of sexual violence and advocating for the rights and needs of victims.
challenge
PCAR holds its annual gala in the Hershey area. The gala helps raise funds for their extraordinary effort with the prevention of child sexual abuse. And of course, we were all in. They came to us with a graphic look already created based on other elements they were using. They wanted from us a save the date direct mail piece, billboards, a newsletter ad, and a candy bar wrapper.
outcome
We took their look and designed the correlating pieces; a save-the-date direct mail, billboards, a newsletter ad, and a candy bar wrapped saying thank you. The candy bar was a big hit for the little gesture it was.
gratuitous
