precision sharp
CASE STUDY
profile
Precision Sharp is a custom scissors business with primary targets in the animal grooming and beauty industries. Their focus has always been providing quality service and products at affordable prices. After years of research, the first product line of custom scissors was rolled out – named “Precise Cut”.
Precision Sharp is a family-owned and operated business.
challenge
Precision Sharp wanted to up their game and came to us with ideas and open minds. While they were good at what they were doing and some of the family understanding marketing and advertising, they didn’t have the time to put into their new stream of creative products while tackling a market rollout on those products.
outcome
After the usual get-to-know-you meetings and then understanding their direction, we developed and presented a presence for them they not only liked but appreciated.
We started with the brand; logo, colors, feeling, then went into the development of the e-commerce website and collateral pieces finishing up with the rollout of the new identity with ads, brochures. It was a major hit for them and not only did they receive some great feedback, but employees were also inspired.
profile
The Pennsylvania Asphalt Pavement Association (PAPA) is a recognized and respected voice of the Pennsylvania asphalt pavement industry. They promote and provide to their customers the best available asphalt pavement technology and represent and serve the common interests of its members and sits as a resource for public asphalt knowledge.
challenge
PAPA was in need of a company that could design and develop a new website that would improve their online presence, and increase awareness of their services and technologies related to asphalt pavement and the environment. They wanted a website that would allow them to be the leader in promoting 100% recyclable asphalt.
They had specific needs for their new website that they had been unable to find in previous solutions. These included a robust event calendar that would allow for online registration and payment, as well as the ability to communicate directly with members or in mass. They were also looking for a way to manage and house their members on the website.
outcome
We are thrilled to have launched PAPA’s new website, which includes the following features:
- Easy online membership sign-up for potential members.
- Improved communications with the implementation of a new newsletter and eblast capability, replacing Constant Contact.
- Direct member communication through member-level access to protected pages.
- The ability to register and pay for events online or through offline methods.
The PAPA team is now able to effectively communicate with their members, constituents, and the public, thanks to these new capabilities.
Before:
After:
